WooCommerce + Google Analytics
Google Analytics is highly effective analytics software program. A typical method to make use of it’s to only slap the JavaScript snippet on each web page template you might have and let it acquire primary knowledge about distinctive guests and pageviews and such. That’s helpful, nevertheless it’s additionally the naked minimal. Say there is a vital button in your web site. Leveling up, you could possibly ship customized occasions to trace customers clicking on that button. These are the analytics that matter essentially the most.
Additional down that highway is monitoring eCommerce analytics. That is extra-tricky, because it requires you sending occasions to Google Analytics for gross sales, situations of including/eradicating issues from cart, views on merchandise… all sorts of stuff. Should you don’t do all that (and do it proper), you don’t get good analytics data.
But one more reason I like WooCommerce! As an alternative of this analytics integration being a monumental effort and a considerable little bit of technical debt to take care of, you simply set up the WooCommerce Google Analytics plugin and… that’s it. Additionally: it’s free.
I’ve had this built-in for months proper right here on CSS-Tips, and I can affirm:
- It was near zero effort.
- It simply works.
Now, to be clear, WooCommerce has its personal analytics constructed proper in. If what you have an interest in is gross sales stories and prime sellers and stuff like that, these are the dashboards I’d be taking a look at. However there are some issues that the built-in WooCommerce analytics simply don’t do. For instance, I can try the gross sales funnel on Google Analytics now:
CSS-Tips isn’t precisely an eCommerce-focused web site, so the funnel there begins tremendous vast and will get tremendous (tremendous) tiny — however hey, a minimum of I can affirm that and see it with my very own eyes. Plus, I can glean some insights right here, like the truth that 66/70 folks accomplished checkout as soon as they received there (fairly good), however solely 70/525 even proceeded to checkout after including to cart, so I’m shedding lots of people at that stage.
Right here is a few extra fascinating knowledge that solely Google Analytics is aware of:
Of 66 gross sales, 56 of them got here from returning guests, not new guests. So folks are inclined to not purchase on first look, however do come again later. I’m undecided if meaning I ought to be making issues extra attractive for these new guests or if I ought to lean into reminding folks about it after they’ve checked out it. Both method, now I do know as a result of I’ve the info.
There’s knowledge within the WooCommerce analytics that I’d usually should go to Google Analytics to see. I can see particular person orders. I can see what the highest sellers are and evaluate product gross sales over totally different time durations. All helpful stuff, and also you would possibly admire having all this in a single place.
Once more, my favourite half about that is having all this knowledge. It feels prefer it ought to have been hard-won to get, however all it took was clicking a couple of buttons. That’s why I by no means remorse simply doing issues the usual WordPress and WooCommerce method! Issues have a tendency to only work!
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